Food for thought: Does the way we connect, change the outcome?

In this digitally-led world, in-person meetings acts as your social and professional connector multiplier. And just like nutrition or health that social muscle needs to be trained and kept fit…

In actually comes down to science, yours, mine and others biology. The fact is that face-to-face releases the big four: dopamine, oxytocin, endorphins, serotonin, and these natural hormones are all linked to trust, bonding and memory. It’s why shared walks, coffee, meals, eye contact and a shared space (office, co working, cafes) deepen relationships faster than any message thread ever will…

If you want an unnatural and easier to get-your-hands-on-bumper: think coffee, sugar, alcohol, drugs. And on average 2 out of 4 of these are used at work daily. 

Yes phone calls, text messages, zoom meetings are all part of our own social omnichannel of experiences. Combined they are key to building, maintaining and nurturing relationships, yet the fact of the matter is that in-person wins when (hands down), especially when your intentions mean:

- You’re building something new

- You need uniqueness and trust

- You want lasting impact

And it’s all backed by science:

Dr. Henry Cloud’s research shows that physical proximity triggers powerful chemical, relational, and psychological responses that virtual communication can’t replicate. Being near someone changes how our brains and bodies behave, synchronising heart rates, amplifying empathy and enhancing our ability to read subtle cues… 

The result?

Deeper intimacy, stronger connection and more meaningful collaboration.

So if you’re spending your week buried in calls, messages and video meetings yet still feel disconnected it’s not 'you', it’s biology.

The fix: schedule regular, intentional in-person moments throughout your week.

They don’t have to be grand. A coffee, a walk, a shared workspace. Each one acts as a reset that work to amplify trust, creativity and your overall sense of connection.

Because when you meet in person, you don’t just connect … you click.