For Founders to Build a Sustainable Marketing Strategy That Works

Since BASE Conference, many of the conversations that came up around marketing: the pressure to “do more,” the confusion about what actually works, and the feeling that we’re often trying to apply corporate models to businesses that simply don’t work that way.

What works for a large organisation rarely works the same way for an entrepreneur, consultant, or small team. It often leads to scattered efforts, exhaustion, and the sense that you’re always behind. What’s usually missing isn't more tactics but clarity and focus. In other words, a strategy that fits your values.

Creator of BASE Conference and Founder of Spin Ideas, Veronica Guguian is hosting a live webinar on 3 December “From Chaos to Clarity: Build a Sustainable Marketing Strategy That Works.”

In this session, we’ll look at:

• Why corporate-style marketing often fails entrepreneurs 

• What actually creates chaos in your marketing